Hello
I am a, Fractional Chief Strategy Officer for funded platforms in programmatic advertising, marketing technology, and CTV. Senior strategic thinking without the ₹80L+ full-time cost.
With expertise in Advertising Tech Sales and AI for Efficiency. With 25 and counting years of experience, I have worked with top companies such as Samsung, Google, and GroupM. As a change driver, I am passionate about leveraging technology and innovation to drive business growth and efficiency.
I help turn messy strategies into revenue machines.
Problem
You're scaling fast. Your strategy isn't keeping up.
Product
Your roadmap is a wish list, not a strategy
- Building features competitors already have
- No clear differentiation in a crowded market
- Engineering frustrated with constant pivots
Go-To-Market
Your GTM is guesswork dressed up as a plan
- Sales cycles stretch to 9+ months
- Win rate under 20%
- Discounting 30-40% to close deals
Growth
You're stuck in the "in-between"
- Too complex for SMBs, too small for enterprise
- Burning cash on demand gen with no ROI
- Board asking questions you can't answer
The Solution
What you actually need:
Someone senior in the room
You don't need another consultant who delivers a 40-page deck and disappears.
You need a strategic partner who:
✓ Understands the nuances of ad tech
✓ Has built and scaled platforms in this space
✓ Can work across product, GTM, pricing, and partnerships
✓ Is available weekly, not quarterly
That's what I do.
How I Work
Most consultants don't understand ad tech.
They can't explain the difference between a DSP and SSP. They don't know how header bidding works. They've never built a programmatic platform or negotiated with demand partners. I have.
- Built the Programmatic Business for Google India
- Setup & launched Samsung CTV in India
- I reached a point, where I could share the know how on getting the foundation right & build a scalable business.
I work with 4-6 companies at a time. This isn't a factory.
Every engagement is hands-on, strategic, and focused on outcomes that matter:
revenue, market position, and fundability.
Why I do this differently
